Best Overall
Kodak Ultramax 400
Key details
- ISO
- 400
- DX Coded
- Yes
- Rolls Per Pack
- 3
- Exposures Per Roll
- 36
A three-roll pack of 36-exposure film is 108 frames, and that arithmetic is the first thing we do with any film purchase, because it tells you how long the box lasts before you're shopping again. Nothing else in this group goes as far for as little per frame. At ISO 400 it also handles the messy reality of a cheap camera: an overcast afternoon, indoor bounce light, a pop-up flash at a birthday party.
The look is Kodak's consumer palette — warm, saturated, a little punchier than the dreamier professional stocks, with grain you can see but won't mind on a 4x6 or a phone scan. We think that's the right trade for a film you buy in bulk, and it forgives a meter that's a stop out or a shutter that fires when it feels like it. Load it in a point-and-shoot and there's nothing to set.
The one thing that can spoil the value is freshness. Film sold online sits in warehouses, and a roll that lands with only months left on its date code is a roll you have to shoot soon; a stale one loses speed and comes back thin. We treat a three-pack as a season's supply and shoot it rather than saving it for an occasion that never arrives.
Pros
- Lowest cost per frame in this group
- ISO 400 copes with indoor and overcast light
- Warm, saturated color straight from the lab
- 108 exposures before you reorder
Cons
- Grainier than the ISO 100 films here
- Only sold as a three-roll pack
Our default for anyone who just wants to load a roll and get pictures back: 108 forgiving, warm-toned frames for the least money per shot here.